October 8, 2009
Who Are You Serving– Stalwarts or Seekers?
As we move into the postmodern secular society, schools market differently to parents who are either stalwarts or seekers. Do you understand the difference and can you appeal to both? Are you communicating the quality of your program through: test scores, achievements, and testimonies?
Understanding your main competition and establishing your niche in the community is a major force in building enrollment.
Accompanying Free Materials
- Presentation of test scores
- Characteristics of generation X and Y